news, features, articles and disease information for the crop industry


Agritechnica Opens in Atmosphere of Expected Investment

Agritechnica Opens in Atmosphere of Expected Investment

12 November 2013

GERMANY - The largest trade fair for agricultural machinery, Agritechnica, opened its doors this week displaying new lines in equipment and systems designed to meet the demands of modern agriculture, environmental requirements and legal demands.

The exhibition in Hannover, Germany has attracted 2,900 exhibitors from 47 countries – 11 per cent more than the last exhibition in 2011.

The largest contingent of exhibitors from outside of Germany have come from Italy with 368 companies, the Netherlands 117 companies and China 101. There are also strong representations from France, Turkey, Austria, the UK, Poland, Canada, Denmark, the USA, Spain and India.

According to Dr Reinhard Granke, the CEO of the German Agricultural Society DLGe.V., this year’s show sees around 400 innovations that have been submitted to the DLG by exhibitors.

This year’s show sees a growing use of electronics in the farm and agricultural equipment, boasting greater efficiency across a broad range of uses.

“All over the world farmers will need to boost production efficiency further,” said Dr Grandke.

“Great potential exists for this, especially in crop production, in particular through further developments in electronics and new dimensions in machinery performance.

“Smart Farming allows considerable changes in farm organisation and in production methods.”

He added: “At the same time, with innovative machinery and equipment it is possible to produce raw materials while at the same time conserving resources more efficiently and in a more environmentally compatible manner.”

He said that excellent prospects are predicted for agriculture both in the medium and long term.

“Considering the present milk and wheat prices, the recent prevailing price downswings appear to have been overcome,” said Dr Granke.

“Europe’s farmers continue to assess their current business situation and their expectations of further business development as stable.”

A recent survey conducted by DLG with the research organisation, the Kleffman Group, found that German farmers rate their business situation at present as positive.

However, farmers in France and Poland are a little more reserved about the situation, while farmers in the UK see their position as better than in 2012.

“Expectations of further business development have also improved,” said Dr Grandke.

“Farmers in the UK have come through the depressed period resulting from difficult harvesting and drilling conditions in 2012.

“German farmers are confident regarding their further business development in the coming 12 months.

“The French farm managers assess their business development in the coming months as average.

“Polish farmers view their business expectations somewhat more reservedly than in the spring.”

He added that there also appeared a willingness to invest with over 50 per cent of German and Polish farmers looking to invest, while about a third of French and UK farmers are looking at increased investment.

Chris Harris

Chris Harris

Top image via Shutterstock

Our Sponsors