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I am Farmland Campaign at Farm Progress Show

I am Farmland Campaign at Farm Progress Show

29 August 2014

US - US Farmers & Ranchers Alliance® (USFRA) is launching a new campaign entitled I am Farmland geared to help support the expanded distribution of Farmland, a new feature length documentary about the lives of young farmers and ranchers.

Funds raised by the I am Farmland effort will be used to bring the film to high school classrooms, college campuses, in addition to communities all across the country.

USFRA invites others in agriculture to help spread the message that Farmland accurately depicts life as an American farmer and rancher. I am Farmland is a group of friends of the film working to reach broader audiences and wider distribution.

“Farmers and ranchers owe it to ourselves to help ensure this film is seen by young people in an effort to curb the criticisms and lack of understanding consumers have for food production,” said USFRA board member and Minnesota farmer Gene Stoel.

“Consumers are generations removed from agriculture today and they don’t know the people growing and raising our food. This is the first authentic representation of modern agriculture on this scale and the agriculture industry needs to step up and support it in a big way.”

USFRA will use the funds raised in this campaign to continue to heighten the energy of Farmland by offering screenings on college campuses, a curriculum-based program for high schools, and screening kits for farmers and ranchers who would like to conduct outreach in their local communities.

“If you have seen the film, you realise that it’s something everyone in America should see,” said USFRA CEO Randy Krotz. “Initial distribution of FARMLAND has been successful but limited.

Now that we know the positive impact viewing the film has on non-ag audiences, we owe it to interested consumers to get the film in front of them. We need agriculture’s support to help more people around the country view this amazing film.”

USFRA was created to answer consumers’ questions about how their food is grown and raised.

This long-term movement has worked to address these questions through a variety of formats including the website, social media, the signature Food Dialogues events, and most recently, through the funding of Farmland.

Visit for additional information about the film and to watch the trailer.

TheCropSite News Desk

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