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Escorts Launches Two New Tractors in Bangladesh

Escorts Launches Two New Tractors in Bangladesh

22 September 2014

BANGLADESH - India’s leading tractor brand, Escorts has launched two new series of tractors in Bangladesh.

While the new FARMTRAC 6060 – Heritage series in 60HP segment is positioned in the high-end premium tractor category, the new POWERTRAC Diesel-Saver Plus 4455 Euro series is available in 55 HP range. It is placed in the mid-size, popular segment, Escorts said in a statement.

Farmtrac 6060 comes with European style and comfort which range between 50 HP and 75 HP. It is designed as multi-utility tractors that provide excellent performance in both cultivation and haulage.

It comes with a new four-cylinder turbocharged, intercooled engine that delivers higher torque to run larger implements and pull heavier loads. It is ideal for modern rotavator applications for puddling and cultivation.

The new POWERTRAC Diesel-Saver Plus 4455 Euro Series tractor has ergonomically engineered hydraulic consoles, bigger and wider floor and operating area which provides more comfort to the farmer and are equipped with auxiliary lamps and clear lenses light technology.

Further, the digital and LED indicators and illuminators enhance these machines’ night vision, enabling extended work application.

“Bangladesh is a huge potential market for us. With the launch of these powerful and fuel efficient tractor range, Escorts plans to establish itself as the segment leader. We find huge appetite for above 50 HP tractors here, with the market for this segment today making for 1/3rd of the total tractor industry in Bangladesh,” Rajesh Kumar, Chief International Business, Escorts Agri Machinery said.

Sanjay Kapote, Chief Strategy - International Business, Escorts Agri Machinery, said, “Escorts has launched Farmtrac Heritage series in Europe at the last Hannover show with huge success. We now seek to bring the same world class products to South Asian Association for Regional Cooperation (SAARC) countries.

Abdul Matlub Ahmad,Chairman, Nitol Motors said, “We are very happy today in bringing the Farmtrac Heritage Series and Powertrac DS-PLUS Euro Series of tractors to the doorsteps of Bangladesh farmer. I am confident that these tractors with European style and comfort will enable our farmers to work more and earn more at ease.”

Escorts Limited is an established industry player in the Bangladesh market with its partner Nitol Motors Ltd, the statement adds.

Pictured above from Left to Right - Commerce Minister - Dhaka - Tofail Ahmed, Chairman of Nitol- Niloy Group -Abdul Matlub Ahmad, MD Nitol Motors -Abdul Mussabir Ahmad, Chief International Business- Escorts Ltd, Rajesh Kumar & Head Strategy- International Business -Sanjay Kapote.

Jagdish Kumar, Editor

Jagdish Kumar, Editor

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